So the very first time I saw this sweater I was like, wait wtf?! – Which obviously means I loved it. I believe there is no taboo topic that is off limits. I’ve worn this sweater in Orlando, Arizona, & California and it is definitely a conversation starter.
The international Swedish boss babes behind the controversial brand share about the meaning behind “Pussy Got Balls”, why they created the brand, and empowering women. Not to mention, how cute would it be to wear this sweater with your BFF? Yess, plz.
| Introduce yourself and your brand? |
We, Katja & Lina, met at a advertising agency in Stockholm, Sweden. We simply want to spread some pussy-power with “Pussy Got Balls”, and make people question why people use “pussy” as a bad/weak word.
| How did “Pussy Got Balls” come about? What is the true meaning behind the controversial phrase? |
The phrase ”pussy” has been with us for many many years. We hear people use it around us all the time. In real life, in movies, in reality tv shows… the list goes on. Why? Why do you call someone that you find weak, a pussy? Isn’t it strange how people say that a brave person “got balls”, while being “a pussy” means being weak?
The male sex = brave and strong. The female sex = looked as the opposite. Not ok, right!? Thats what we thought. So we played with the words to find something people would react to. A phrase people could start talking about. So that’s how ”pussy got balls” came about.
| Were you aware that people might look at the sweater and be like, WTF?! |
We want people to react. So WTF would be a good reaction. Hopefully we have planted a seed in their minds. Hopefully they will think about this the next time they call someone a ”pussy”.
| What do you say when people have an issue with the wording, “Pussy Got Balls”? |
It’s not a war we are trying to start here. We don’t say that the female or the male sex is better than the other. We just want a reaction. And play with a phrase that people tend to use. We just want people to think about the true mening of the words. Pussy is not weak! You should wear this sweater and feel powerful. And we promise, You do!!!
| Do you offer more than crew neck sweaters? |
At this point we only have the grey sweaters. But we will see what the future holds 😉
| These crew necks are seriously ideal for this Fall. Where can we get ahold of your super cute sweaters? |
We have a collaboration with a swedish store at the moment and they ship all around the world. Here is the link. https://www.aplace.com/en/gent
| Quick tip that you do when life gets stressful? |
Wear our sweater. Breath, breath, breath! Connect with strong women around you and don’t be afraid to reach out for help!
| Best Swedish beauty tip?! |
Be proud of who you are! Its a cliche, but hey its true!
+ To follow Pussy Got Balls on Instagram, click here.